Goodmail Certification: Add to Your Email Deliverability Tools
Thursday, April 15th, 2010
One of the email deliverability tools available to you might not be obvious to you: Goodmail certification.
Goodmail certification tells major ISPs that you’re A-OK. When your emails are Goodmail certified, your emails are guaranteed to get in the inbox (for AOL, Comcast, MySpace, Telus, Verizon and more). Being Goodmail certified even ensures that your images will render, even if a recipient has images blocked. Getting this certification is worth the effort, but, like anything worthy of any effort, it’s not easy.
Goodmail runs prospects through an extensive accreditation process that among other things takes a current snapshot of your online sending reputation (based on IP address and domain), deliverability (related to bounce rate or list cleanliness) and spam complaints. If you don’t meet Goodmail’s stringent thresholds, you won’t know why. Goodmail does not share the results of this accreditation process with you. They only tell you you’re either accepted for rejected. Consequently, rejected prospects are left without any information they can use to improve your situation and get certified.
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