You may already be email marketing to a global audience without really thinking about it or planning for it, but as the economy goes global, you might want to think ahead about the ramifications of international email marketing.

Email service providers may not be able to help you with the cultural differences and language issues that need to be considered, but a company that works with multiple vendors and can assess which solution would fit your international email marketing needs may be a good way to go.  Email marketing challenges you’ve already addressed for your American audience exist for an international audience too: deliverability, multiple ISPs, monitoring, determining problems and solutions, etc.

Useful information about international email marketing can be found here:

ExactTarget and MarketingSherpa webinar in February: http://email.exacttarget.com/webinars/event8.aspx

MarketingSherpa Article: Slow rate of adopting an International Email Focus Creates Big Marketing Opportunities Overseas: http://www.marketingsherpa.com/article.php?ident=30859&pop=no