Tips for Making Mobile Landing Pages Work on the Go
Tuesday, July 12th, 2011As a follow up to our June article on making emails mobile, we asked two of our in-house technical whizzes to give us the lowdown on carrying that mobility through to the landing page. After all, if your email marketing best practices are ensuring your emails render correctly on the small screens of smart phones and tablet PCs, shouldn’t that same mobile experience carry through to your landing pages too?
Lucky for us, the team behind the scenes at ClickMail has been paying attention and they were ready to answer all of our questions about mobile landing page design. The July issue of the ClickMail Marketer email marketing newsletter offers their tried-and-true tips for rethinking-and redesigning-your landing pages. Doing so will streamline engagement for your recipients and just might give you a leg up over your competitors who may still be sending mobile users to a clunky, computer-centric landing page.
From coding to copy, fingers to forms, this brief newsletter article covers all the basics you need to know to implement email marketing best practices around serving a mobile audience…even where they land.


Once again the topic of landing pages has come up and once again we must reiterate the importance of a landing page that matches, yes matches, your email.