The Whitelist

It’s so nice when someone agrees with us…

I had to smile when I read David Fowler’s article in Email Insider, titled “Inherent Links Among Reputation, Email Deliverability And ROI.” In this article David is saying what we’ve been saying for ages: Your deliverability impacts your email marketing ROI. And take that one step further, to your reputation, which affects your deliverability. Therefore, your online sending reputation impacts your email marketing ROI! (Yes, that was a little bit of math, but it works. Remember, if a=b and b=c, then a=c.)
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Would you like some free one-on-one time with an email marketing consultant? Talking specifically to you about your email marketing campaigns and goals? Then come to the Online Marketing Summit for a personalized consultation on your company’s email marketing reputation and deliverability with an expert from ClickMail.

The Online Marketing Summit 2010 (OMS) takes place next week in San Diego and email marketing vendor ClickMail will be there offering an Online Marketing Lab on email deliverability and reputation. Sign up for a one-on-one session with ClickMail, then submit an email example a few days before the show. Prior to OMS, we’ll analyze your reputation, deliverability, layout and email rendering, and produce several diagnostic reports. During the lab at OMS, we’ll go over the reports with you, and make recommendations to improve the effectiveness of your email marketing campaigns.
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