The Whitelist

At ClickMail these days, it seems not a day goes by without mention of Twitter. Kind of odd for a company focused on email marketing!

As we’ve cautioned before in this email marketing blog, we as an email marketing vendor would prefer to see you focus on getting your email marketing program nearly perfect before investing time and money (i.e. payroll) in Twitter. Nonetheless, companies will Twitter rather than fall behind the social media curve.
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Social media is all the rage. But email is the enabler. In the world of email marketing, email service providers (ESPs) are integrating social media into their platforms, from ExactTarget’s Social Forward to Silverpop’s Engage and Lyris’ HQ.

ESPs aren’t moving away from email. But they are responding to market demands, as our CEO Marco Marini points out in his article just published in DMNews.
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Thank goodness for Chad White. Among a plethora of email marketing blogs, newsletters, whitepapers and more, he almost always has a fresh take on all things email-marketing related.

A recent article from June 2nd bridges the social/email gap quite nicely. Rather than the typical “rah rah, get on the social media bandwagon” message that’s so prevalent today, Chad takes a rational look at the two forms of marketing, and how they can learn from each other. That’s what we need: an understanding of how to integrate social media and email marketing, for better email marketing results, but also for better marketing in general, i.e. more customers, more brand loyalty, more sales, etc.
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