The Whitelist

Despite the hoopla and hype, there’s no way social media is replacing email marketing, as some doomsayers predict. For one thing, you can’t use a social media site like Facebook without an email address how else are you going to sign up and get notifications?

Email solutions provider ExactTarget has already proven people prefer to receive marketing messages via email, not social networking sites.
(more…)

Email marketing is equivalent to blowing smoke if you don’t have a growing, qualified in-house email list to market to. And therein lie two big challenges to your list: growth and quality. Some email marketers error on the side of growth and disregard quality in order to have a bigger list. But chances are that bigger list won’t produce bigger email marketing results!
(more…)

What counts as an email marketing result? Does that mean someone opened your email? Or bought something? Does that mean a click? Are there other email marketing results we would accept, some that aren’t as easy to measure? After all, open rates are easy to measure. So are click throughs. And we all like to measure the dollars made when an email results in a sale!
(more…)

As an email marketing vendor, we at ClickMail strive to educate ourselves, our clients and you, as someone reading our email marketing blog. As part of that email marketing focused educational endeavor, we’ve been building our “emarketing” library for some time now.

When you’re on the hunt for some email marketing knowledge or email best practices, start with our library. We’ll save you time with Google and other search engines by weeding out the bad and only offering the good.
(more…)

Email solutions provider Silverpop tackles one of the big mysteries of email marketing on Thursday. Attend this webinar, and learn how to improve your email marketing results by sending your emails at the best time.

On the 21st, speakers Loren McDonald and Richard Evans of Silverpop present “In Search of the Ideal Email Send Time.” If only you had a crystal ball that could look into your customers’ minds and see when they would be most receptive to your email! Because that’s what it’s really about, as the Silverpop email marketing rock stars will tell you during the webinar.
(more…)

Quick, what are two elements of your email marketing campaign you can easily tweak to improve your email marketing ROI?

If you guessed subject line and email body, you’re right…or maybe you already got a peek at this month’s ClickMail Marketer.

Although there are other ways to measure the effectiveness of your email marketing, email marketers still do need to pay attention to open rates and click throughs. And the two factors which will influence those metrics the most are 1) email subject lines and 2) email copywriting in the body of the email.
(more…)

You’ve seen it here before, you’ll see it here again: Transactional emails are a much-overlooked marketing opportunity! But as much as we tout transactional emails, we tout email best practices even more. And as an email marketing vendor, we’re always on the lookout for straightforward, easy-to-digest and easy-to-apply email best practices to share with you. Today courtesy of Silverpop’s Loren McDonald, we get to share with you the best of two worlds: email best practices and transactional emails.
(more…)

If you read this blog with any regularity, you’ve seen plenty of references to email best practices. Pick any facet of email marketing, and you’ll find numerous email best practices you should adhere to in order to maximize your email marketing ROI: email copywriting, email subject lines, email delivery, email everything…

…including email design.
(more…)