The Whitelist

Even permission-based email marketing can go awry if you deploy an incorrect email marketing campaign. Yes, those folks opted in to get your email promotions and email newsletter. But they won’t stay opted in if you send them an email with broken links, typos in the subject line, or irrelevant content.
As an email marketing vendor, we’ve put together a quick checklist for just before you send that email:

(more…)

Do you use a PDA, iPhone, BlackBerry or some other mobile device? It’s 2008. Chances are pretty good that you do. Chances are also pretty good that you know email marketing doesn’t always render the way you want on a mobile device, especially a BlackBerry.

Just as emails render differently in different email clients (which our next issue of the ClickMail Marketer will touch on), they look different depending on the mobile device too.

(more…)