Opt In Is Still Best Thing You Can Do For Email Deliverability
Friday, February 13th, 2009
As further follow up to ExactTarget’s email deliverability webinar last week, ‘Getting to the Inbox: Why “Send” Is Not the End and Reputation Is King,’ let’s talk opt in.
As the webinar pointed out and we covered in our last email marketing blog post, email delivery is a huge concern among email marketers, and reputation is the key to deliverability.
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