The Whitelist

As further follow up to ExactTarget’s email deliverability webinar last week, ‘Getting to the Inbox: Why “Send” Is Not the End and Reputation Is King,’ let’s talk opt in.

As the webinar pointed out and we covered in our last email marketing blog post, email delivery is a huge concern among email marketers, and reputation is the key to deliverability.
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Last week we sat in on ExactTarget’s email deliverability webinar, ‘Getting to the Inbox: Why “Send” Is Not the End and Reputation Is King.’

The webinar pointed out that as concerned as email marketers are with maximizing their email delivery rates, they still aren’t paying enough attention to reputation.

According to the webinar, actions taken by email marketers to improve email delivery in 2008 included:
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