The Whitelist

With over 150 email service providers (ESP) to choose from, how can you possibly select the best one for your organization, or be confident that your current ESP is the best solution for you? ESPs differ from each other in many ways, so you as the email marketer are challenged to make apples-to-apples comparison.
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Struggling to make email marketing fit with the rest of your marketing initiatives? Join us on Wednesday, March 18th, at the DMAnc event, for “Seeing Measurable Lift to All Marketing Campaigns through Social Media, Website Usability and Email Marketing as One.”

Speaker Aaron Kahlow of the Online Marketing Summit (OMS) will help you figure out how to maximize your use of different marketing channels in a way that meets the needs of your target market but also integrates your efforts for greater impact. You’ll also learn how email, websites, social media and analytics are so connected so deeply that you must use them all. And you’ll get insight into tying them all together to drive more ROI.
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Another nugget from Merkle’s new email marketing whitepaper says that line of text asking recipients to add your company to their address book really does work!

As an email marketing advisor, we at ClickMail are firm believers in doing everything you can to improve your email delivery rate. As we’ve pointed out before in an earlier email marketing blog post, even a slight change in your email delivery rate can add up to significantly more email marketing ROI. That’s why we encourage our email marketing clients to do everything they can to improve their email delivery, even if that means switching their email service provider (ESP).
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