Yet there is an email service provider that best fits you and your company’s email marketing needs. You just have to know what matters most to you when choosing an ESP, which strengths are absolutely critical for your business and which weaknesses you cannot endure. This means you have to start your ESP search internally, by delving into what drives your email marketing program goals now and in the future. You must also take a hard look at your company’s capabilities, including that of your staff and any existing technologies you may want to integrate with.

This might sound like a lot of work, but now there’s a resource to help. After a decade of helping clients choose ESPs, we as an email marketing advisor have learned priceless lessons about fitting the email service provider to the business. And we’ve compiled that knowledge into one comprehensive and free to  you email marketing whitepaper: “Choosing the Right Email Service Provider: The top 20 factors to consider when shopping for a top tier ESP.”

This free whitepaper presents 20 critical factors for you to consider when choosing an ESP, including why each factor matters and what to look for. We’ve also included a scoring sheet you can use to evaluate ESPs against these 20 factors. This new email marketing whitepaper will help you take a thoughtful, informed approach to your ESP selection, so you can compare apples to oranges and still make a wise choice.

Whether you’re in the market for a new ESP now or want to see how your current one stacks up, you’ll find this whitepaper an invaluable resource. Download your free copy right now!

Speaker Aaron Kahlow of the Online Marketing Summit (OMS) will help you figure out how to maximize your use of different marketing channels in a way that meets the needs of your target market but also integrates your efforts for greater impact. You’ll also learn how email, websites, social media and analytics are so connected so deeply that you must use them all. And you’ll get insight into tying them all together to drive more ROI.

For more information about the event click here.

As your email marketing advisor, ClickMail Marketing is a proud sponsor of the DMAnc, where Bay Area marketers can network and learn and improve their email marketing ROI.

As an email marketing advisor, we at ClickMail are firm believers in doing everything you can to improve your email delivery rate. As we’ve pointed out before in an earlier email marketing blog post, even a slight change in your email delivery rate can add up to significantly more email marketing ROI. That’s why we encourage our email marketing clients to do everything they can to improve their email delivery, even if that means switching their email service provider (ESP).

This new email marketing whitepaper offers one more way to tweak your email delivery rate and therefore your email marketing ROI. It’s simple. It’s common. And apparently it’s working. It’s that line of text at the top of each email asking the recipient to add you to their address book (so you don’t end up in the junkmail folder).

This is common practice, and easy to do, and according to the whitepaper, consumers do it: “It appears that this messaging has succeeded in influencing behavior, as 53% of permission email recipients have added at least one company to their address book.”

Of these 53%, “On average, the consumers in this group estimate that they add 25% of all the companies sending permission email to their address book.” That’s a one in four chance that your company will get added to the address book, and therefore into the inbox.

And what’s one way to make sure yours gets added? Relevant content that subscribers want to get.