The Whitelist

After several months of pitting one blogging platform against the other, we’ve decided on the other one…meaning not the one you’ve subscribed to. We hope this blog is more user friendly for our readers and we hope you enjoy the new blog platform moving forward. We apologize for any inconvenience this may cause for you, but please click on this link to subscribe to the RSS feed at our other email marketing blog, so you can continue to get the email marketing insight and information you need to succeed: http://emailwhitelist.clickmailmarketing.com/blog/clickmail-marketing.

What if you showed your customers you’re about more than the money? You’d strengthen your relationship with them. They’d trust you more and be more likely to buy in the future.

Would you rather have a customer for now or a customer for life? Of course the latter. And the way you build a customer for life is by building a relationship with that customer, and that means doing more than just selling to them.
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Who is the most important person in the world in the eyes of your customer? Your customer. Remember that, and you’ll improve your email marketing ROI. Use it as a rule and apply that rule to all your email marketing actions to make sure you are putting the customer first whenever you can. For example:
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Here’s an email marketing challenge for you: Today, think of three ways to grow your in-house email list that are unusual, but still fall under the realm of permission-based email marketing . You know to use Forward to a Friend, you ask people for email addresses at trade shows, you have a prominent email signup link on your web site…but there are so many other ways to promote your email program and get people signed up.
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