The Whitelist

Email marketing is made up of many moving parts. There are technical parts like the software, policy parts like CAN SPAM compliance, tricky parts like the email delivery, email design parts like alt text, and last and certainly not least, the word parts.
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Email marketing is equivalent to blowing smoke if you don’t have a growing, qualified in-house email list to market to. And therein lie two big challenges to your list: growth and quality. Some email marketers error on the side of growth and disregard quality in order to have a bigger list. But chances are that bigger list won’t produce bigger email marketing results!
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Thank goodness for Chad White. Among a plethora of email marketing blogs, newsletters, whitepapers and more, he almost always has a fresh take on all things email-marketing related.

A recent article from June 2nd bridges the social/email gap quite nicely. Rather than the typical “rah rah, get on the social media bandwagon” message that’s so prevalent today, Chad takes a rational look at the two forms of marketing, and how they can learn from each other. That’s what we need: an understanding of how to integrate social media and email marketing, for better email marketing results, but also for better marketing in general, i.e. more customers, more brand loyalty, more sales, etc.
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What counts as an email marketing result? Does that mean someone opened your email? Or bought something? Does that mean a click? Are there other email marketing results we would accept, some that aren’t as easy to measure? After all, open rates are easy to measure. So are click throughs. And we all like to measure the dollars made when an email results in a sale!
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Driving down the road, a black Audi Quattro was spotted with a black and white calf standing in the back seat.

Marco, CEO of email marketing vendor ClickMail, is a huge car buff. It only took him a second to recognize the quality of the car. And it only took him another second to realize the huge email marketing lesson to be gained here.
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Who are the people behind email marketing vendor ClickMail Marketing? They are smart, savvy email marketers with years of experience in the email marketing, marketing and technology industries. And it’s about time you got to know them better. Over the next few weeks, we’ll introduce you to our email marketing management and staff.

Because he’s doing so much public speaking on email marketing these days, we’re starting with Michael Kelly, Director of Business Development and a co-founder of the company.
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Email solutions provider Silverpop tackles one of the big mysteries of email marketing on Thursday. Attend this webinar, and learn how to improve your email marketing results by sending your emails at the best time.

On the 21st, speakers Loren McDonald and Richard Evans of Silverpop present “In Search of the Ideal Email Send Time.” If only you had a crystal ball that could look into your customers’ minds and see when they would be most receptive to your email! Because that’s what it’s really about, as the Silverpop email marketing rock stars will tell you during the webinar.
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Learn to get more from your direct marketing efforts at next week’s DMAnc event: “Actionable Direct and Online Analytics: How to get more from your direct marketing efforts with applied analytics.”

Speaker Jim Porzak, Senior Director of Marketing Analytics, The Generations, will talk about how to get the best performance from your direct marketing campaigns. He’ll present a quick survey of methods with examples from three key areas:
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It’s springtime! The birds are singing, buds are bursting and grass is greening. Could your email marketing results use some freshening up too? If so, check out MarketingSherpa’s 2009 Email Awards Gallery for inspiration.

With 43 inspiring email marketing award winners’ examples and descriptions, you could consider this an email marketing best practices tutorial. Seriously. Take some time to skim it, then go back through and learn from tried-and-true techniques for:
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