The Whitelist

At ClickMail, we like to say email marketing is made up of a lot of moving parts. That’s why we as an email marketing vendor strive to stay on top of email marketing regulations, changes and trends. It’s our job to be your email consultants, to keep up with changes in the email marketing industry so you don’t have to.
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A new report from JupiterResearch says it’s time to market with your transactional emails too.

Titled “The Transactional Messaging Imperative,” the report encourages email marketers to take advantage of their transactional messages to build brand, increase revenue and, surprisingly, decrease calls to support centers. As an email marketing vendor, we’re always on the lookout for ways to improve email marketing ROI, and this definitely fits with our mission!

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