Marco Marini, our CEO, and Michael Kelly, our Director of Strategic Alliances, will present the in-depth and groundbreaking information released earlier this year in our email marketing whitepaper “Choosing the Right Email Service Provider: The top 20 factors to consider when shopping for a top tier ESP.” Presented Wednesday, September 16 at 2:00 p.m. Eastern, the webinar is useful whether you’re shopping for a new email service provider or want to compare your current ESP to other email vendors.

As an email marketing vendor that represents a multitude of email service providers, ClickMail Marketing is in the unique and objective position to help you take a critical look at the over 100 ESPs out there, ensuring you find the one that’s the best fit for your company. We do that by covering the 20 factors you need to consider, and helping you determine which factors matter the most for your company to improve its email marketing results. We’ll teach you how to evaluate the ESPs and even provide you with a scoring sheet.

Find out more by clicking here. Especially if a new ESP is on your to-do list for the coming year!

You can also download the email marketing whitepaper either before or after the webinar at our email marketing library: click here.

If so, Silverpop’s email marketing whitepaper on marketing automation will give you hope and ammunition both: hope so you know there’s a light at the end of the tunnel, and ammunition so you can convince your boss of the same.

With marketing automation, you can put much of your marketing communications on automatic. Your email marketing can automatically respond to customer behavior, be timed to hit at just the right time in the sales lifecycle, or do some other email marketing task without having to rely on any people. This can be a huge help if your company has cut back on staff or if you’re doing more with less!

Titled “Automation makes it click,” Silverpop’s whitepaper explains how marketing automation can help with all of the following, helping you maximize your email marketing budget:

• Lead generation
• Lead capture and scoring
• Integration with sales and your CRM system
• Campaign analysis, including segmentation and email delivery reports

Get more email marketing results from your existing email marketing budget when you automate. Download Silverpop’s whitepaper from our email marketing library, or contact us at blog@clickmailmarketing.com. Don’t wait. Automate!

So how does a responsible email marketer grow his or her list with qualified names?

A new email marketing white paper from email solutions provider ExactTarget offers some guidance. The 2009 Email Growth List Study whitepaper (under ExactTarget in the eMarketing Library) was compiled with the help of the Email Marketer’s Club and Ball State University. The researchers polled over 350 email and online marketers and came up with 17 definitive email best practices for list growth.

And renting lists of email addresses is not an email best practice, nor is email append, or other myriad ways of growing the numbers but the quality. As this email marketing whitepaper states, “The core of a successful list growth strategy is incorporating the right subscribers into the right list. By putting your subscribers first, listening to their individual wants and needs, and leveraging permission-only tactics, you can create and grow a powerful, effective email marketing program.” And that means organic is still the best way to grow your email list!

It seems one email best practice of note in here is tracking the sources of list growth, looking for trends and opportunities. Another trend to note: how many email marketers either are or plan to integrate social media into their list growth campaigns. Perhaps the most valuable aspect of this email marketing whitepaper is the fact that these are tried-and-true email best practices for both B2B and B2C email marketing.

Get 30 pages of email best practices and list growth insight today when you download the 2009 Email List Growth Study whitepaper  in our eMarketing Library under ExactTarget.

Since releasing our newest whitepaper this month, “Choosing the Right Email Service Provider: The top 20 factors to consider when shopping for a top tier ESP,” hundreds of email marketers have downloaded it from our Web site, and wiped us out of our hard copies at the MarketingSherpa Email Summit. Now we’re getting recognition from noted email marketing experts too!

In a ClickZ blog post by Bill McCloskey titled “Is Your E-Mail Getting Delivered on Prime or Subprime IP Addresses?”, ClickMail Marketing’s newest email marketing whitepaper is held out as a useful tool for improving deliverability. In his blog, Bill points out the importance of email deliverability calling out a few key points from our whitepaper, but also the importance of IP reputation to deliverability.

Read the ClickZ blog post about our newest email marketing whitepaper. And download the whitepaper, complete with a useful checklist for comparing the 20 critical factors among differing email service providers.

As an email marketing advisor, we at ClickMail are firm believers in doing everything you can to improve your email delivery rate. As we’ve pointed out before in an earlier email marketing blog post, even a slight change in your email delivery rate can add up to significantly more email marketing ROI. That’s why we encourage our email marketing clients to do everything they can to improve their email delivery, even if that means switching their email service provider (ESP).

This new email marketing whitepaper offers one more way to tweak your email delivery rate and therefore your email marketing ROI. It’s simple. It’s common. And apparently it’s working. It’s that line of text at the top of each email asking the recipient to add you to their address book (so you don’t end up in the junkmail folder).

This is common practice, and easy to do, and according to the whitepaper, consumers do it: “It appears that this messaging has succeeded in influencing behavior, as 53% of permission email recipients have added at least one company to their address book.”

Of these 53%, “On average, the consumers in this group estimate that they add 25% of all the companies sending permission email to their address book.” That’s a one in four chance that your company will get added to the address book, and therefore into the inbox.

And what’s one way to make sure yours gets added? Relevant content that subscribers want to get.

As an email marketing advisor, we at ClickMail are firm believers in doing everything you can to improve your email delivery rate. As we’ve pointed out before in an earlier email marketing blog post, even a slight change in your email delivery rate can add up to significantly more email marketing ROI. That’s why we encourage our email marketing clients to do everything they can to improve their email delivery, even if that means switching their email service provider (ESP).

This new email marketing whitepaper offers one more way to tweak your email delivery rate and therefore your email marketing ROI. It’s simple. It’s common. And apparently it’s working. It’s that line of text at the top of each email asking the recipient to add you to their address book (so you don’t end up in the junkmail folder).

This is common practice, and easy to do, and according to the whitepaper, consumers do it: “It appears that this messaging has succeeded in influencing behavior, as 53% of permission email recipients have added at least one company to their address book.”

Of these 53%, “On average, the consumers in this group estimate that they add 25% of all the companies sending permission email to their address book.” That’s a one in four chance that your company will get added to the address book, and therefore into the inbox.

And what’s one way to make sure yours gets added? Relevant content that subscribers want to get.