The Whitelist

Aside from being one of the highest rated ESPs in the industry (and we as an email marketing vendor are delighted to represent them), Silverpop is also one of the biggest producers of email marketing whitepapers providers (and we as an email marketing vendor are delighted to represent them), but they are also a leading source of whitepapers on email best practices that are easily read, understood and acted upon.
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As an email marketing vendor, we at ClickMail strive to educate ourselves, our clients and you, as someone reading our email marketing blog. As part of that email marketing focused educational endeavor, we’ve been building our “emarketing” library for some time now.

When you’re on the hunt for some email marketing knowledge or email best practices, start with our library. We’ll save you time with Google and other search engines by weeding out the bad and only offering the good.
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Facebook, Twitter, MySpace, Digg, social media, social networking, tagging, blogging…there’s a lot of noise going on in the online marketing world. Are you letting it pull your focus away from your email marketing efforts? Beware of the latest and greatest shiny new thing if you haven’t yet done all you can to maximize your email marketing ROI.

Chances are, with all the moving parts that make up email marketing, there are some moving parts of your own email marketing campaign that can use some refinement. Rather than look outside of your existing email marketing program to try to up your open rates, click throughs and conversions, like adding video or a link to Facebook or something like that, first look inside to see where you can tweak and improve…and increase your email marketing ROI.
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