The Whitelist

Email marketing is made up of many moving parts. There are technical parts like the software, policy parts like CAN SPAM compliance, tricky parts like the email delivery, email design parts like alt text, and last and certainly not least, the word parts.
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Even permission-based email marketing can go awry if you deploy an incorrect email marketing campaign. Yes, those folks opted in to get your email promotions and email newsletter. But they won’t stay opted in if you send them an email with broken links, typos in the subject line, or irrelevant content.
As an email marketing vendor, we’ve put together a quick checklist for just before you send that email:

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Now that we’re in the holiday season, you’re likely busy with your holiday email marketing campaign (if you’re B2C) or understaffed with people taking time off. We don’t want to throw a lot of new information your way this time of year, rather we want to get you in a good place for a successful 2009, one with a higher email marketing ROI. Therefore our gift to you over the next couple of weeks, will be blogs on email marketing tools and resources you can learn from in the coming months.
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