The Whitelist

Continually striving to improve your email marketing ROI is admirable, and even required for job security in some cases. But with all the effort you put into your email marketing program, remember to repurpose the content as often as you can to get more marketing use out of the time and resources you’ve invested. That is a best practice for email marketing for sure!

For example, your email newsletter can lead a double life, if it doesn’t already. And that second life can be boosting the SEO power of your website. Here’s how…
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Do you use a PDA, iPhone, BlackBerry or some other mobile device? It’s 2008. Chances are pretty good that you do. Chances are also pretty good that you know email marketing doesn’t always render the way you want on a mobile device, especially a BlackBerry.

Just as emails render differently in different email clients (which our next issue of the ClickMail Marketer will touch on), they look different depending on the mobile device too.

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