The Whitelist

Another day at the Email Summit and another great certification course led by the dynamic Dr. Flint McGlaughlin. Today was the Email Messaging Optimization Professional Certification and as if I didn’t have enough to do as a result of what we covered in yesterday’s course, I now have more insight into how to optimize the ‘email capture to landing page conversion’ process. (more…)

As an email marketing vendor, we’re excited to be participating at such a high caliber event. The first day is over and I just finished the Landing Page Optimization Professional Certification course put on by MarketingExperiments. If you haven’t been exposed to these two organizations (MarketingSherpa and MarketingExperiments), you’re missing out.

Optimizing landing pages are essential for any email marketer. But as a seasoned Marketer, I’m astonished at how much I learned on this topic — I can’t wait to go back to apply what I’ve learned to what ClickMail is doing as well as to our own customers’ marketing initiatives. (more…)