The Whitelist

Next week we’ll be in Scottsdale, AZ for the Email Evolution Conference put on by the DMA. This is a can’t miss event for any and all email marketers.

First you can boost your email marketing knowledge by attending the sessions on Strategy and Theory, Case Studies and Action Items, and Channel Effectiveness. Then visit the Experience Hall, where ClickMail Marketing will be one of the exhibiting state-of-the-art email solution providers. Stop by booth 201 to find out how we can help you implement what you’ve learned about email marketing.
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The more you know, the better your email marketing…

I don’t mean the more you know about the technicalities and how to’s of email marketing. I mean the more you know about your list. In the old days of email marketing, you’d craft one email and send it to your whole list. Not any more. Now consumers are more cynical about email and less likely to be receptive to let alone open any emails you send. This means you have to be more relevant. And to do that, you have to know them, what they want, what they’re doing.
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One great thing about email marketing is that it is not restricted by a passport, customs or a travel budget. If you are ready for your email marketing to transcend borders, you should be sure your email service provider is ready too. What impact will international email marketing have on your choice of email provider?

You may already be email marketing to a global audience without really thinking about it or planning for it, but as the economy goes global, you might want to think ahead about the ramifications of international email marketing.
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