The Whitelist

It’s Cyber Monday, the email marketing equivalent of Black Friday, and the perfect day to remind ourselves why email is so cost-effective, especially in a tougher economic climate like we’re experiencing right now. Off the top of my head, I can think of seven reasons our clients appreciate email marketing:

1. Email marketing costs less than direct mail. You create one email message and design and send it to as few or as many people as appropriate, only incrementally increasing your costs. (The price you pay to your email service provider is literally pennies compared to what you’d pay for printing and postage of a direct mail piece!)
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One great thing about email marketing is that it is not restricted by a passport, customs or a travel budget. If you are ready for your email marketing to transcend borders, you should be sure your email service provider is ready too. What impact will international email marketing have on your choice of email provider?

You may already be email marketing to a global audience without really thinking about it or planning for it, but as the economy goes global, you might want to think ahead about the ramifications of international email marketing.
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