The Whitelist

Aside from being one of the highest rated ESPs in the industry (and we as an email marketing vendor are delighted to represent them), Silverpop is also one of the biggest producers of email marketing whitepapers providers (and we as an email marketing vendor are delighted to represent them), but they are also a leading source of whitepapers on email best practices that are easily read, understood and acted upon.
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Social media is all the rage. But email is the enabler. In the world of email marketing, email service providers (ESPs) are integrating social media into their platforms, from ExactTarget’s Social Forward to Silverpop’s Engage and Lyris’ HQ.

ESPs aren’t moving away from email. But they are responding to market demands, as our CEO Marco Marini points out in his article just published in DMNews.
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Kara Trivunovic  – email strategist extraordinare — gave a great presentation at today’s MarketingSherpa Email Summit in Miami.  The subject: how to run an effective RFP when choosing an Email Service Provider.

After the jump,  her Top Ten list of things to keep in mind: (more…)

Now that we’re in the holiday season, you’re likely busy with your holiday email marketing campaign (if you’re B2C) or understaffed with people taking time off. We don’t want to throw a lot of new information your way this time of year, rather we want to get you in a good place for a successful 2009, one with a higher email marketing ROI. Therefore our gift to you over the next couple of weeks, will be blogs on email marketing tools and resources you can learn from in the coming months.
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Is your email marketing ROI everything you wish it was? If not, you might want to think about your email delivery platform. If you’re using an in-house email marketing solution or a lower-end email service provider, you could be sabotaging your own email marketing efforts.

A top-tier email service provider (ESP) might cost a little more, but, as we’ve pointed out in another email marketing blog post, the increased revenue more than makes up for the increased cost.
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Today it’s easier than ever to integrate your email marketing platform with your CRM system. But why would you? The reasons are compelling enough that you might even want to consider switching email service providers (ESPs) to get the most from this integration. Consider these potential productivity and ROI boosts:

• Your CRM system has remarkable capabilities that let your sales people track minute details about their contacts with prospects and customers. By integrating your email marketing and CRM system, you can let them send email that seems to be a one-to-one email from the sales person to the recipient…and that email will be logged into the CRM system. (more…)