The Whitelist

One of the appeals email marketing has over other direct marketing methods is measurability. Send a postcard, and you haven’t any way to know how many recipients interacted with that piece of mail. Send an email, and you can measure opens, click throughs and more. Then you can use those numbers to adjust, optimize and improve your email marketing ROI. But you can also use those numbers with upper management to justify your budget and changes you’d like to make to your email marketing program, like hiring more staff, switching ESPs or even getting a promotion.
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What do you get when you cross email marketing expertise with a leading email marketing council? A blog worth reading. And now ClickMail Marketing has been recognized for our role as an email solutions provider by becoming the EEC’s newest blogger.

Starting this week, ClickMail CEO Marco Marini is blogging semimonthly for the Email Experience Council’s (EEC’s) blog, joining other leaders of the email marketing industry as one of the voices of email. Look for slightly longer content here from us in the EEC blog, as we delve a little into email marketing tools and best practices than we do in our own email marketing blog.
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Marco Marini, our esteemed CEO, and Michael Kelly, our topnotch director of sales and business development, are both now certified by MarketingExperiments. They were already considered experts in email marketing, but this certification is one more way of reassuring clients that this email solutions provider is a bona fide specialist in the field. (more…)