The Whitelist

McColo, the world’s largest spam factory, has been shut down, and no one could possibly be happier than us here at Clickmail.  

We’re in the business of sending email people want.  Spammers cost business and industry billions of dollars, a chunk of which is spent working to deliver mail to people who want to get it.  

Spam hurts our business.  Anyone working to clear out crooks so the postman can do his rounds and make sure every piece of mail gets delivered, is a Good Guy.   (more…)

According to MarketingSherpa, 56% of consumers consider email spam if it’s not interesting. That means your email can be reported as spam even if you’re using a permission-based email marketing list…even if you use the email marketing best practice of double opt-in.

Your email marketing recipients don’t stop to think when they mark something as spam – they just react. They won’t remember back in March 2006 when they opted in to get your email marketing. All they know is the here and now. If right here, right now, your email is annoying them they will consider it spam.

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