The Whitelist

I had the chance today to exchange pleasantries and more with a true legend, Arthur Hughes.  If there’s a human alive that has done more in the field of database marketing than he, I haven’t met him.

Arthur has a new book out, ’Successful E-mail Marketing Strategies: From Hunting to Farming’.  I’ve picked-up a copy, and recommend you do the same.

Thank you, Arthur, for all you’ve done for the eMarketing profession.

My brain has defrosted just enough to impart the following observations:

An recurring theme here in Miami is how to best reduce the anxiety and friction caused by asking people for information.  Ask a web visitor for their email address or other details and they get their back up.  So the zillion yen question is, how to build the ideal email and landing page?   (more…)

Team ClickMail attended a number of today’s MarketingSherpa’s Em@il Summit sessions, but please don’t ask me which ones they were: brain burn has set in.  All I know is that we’re absorbing a ton of information and have learned a lot. We look forward to sharing our insights over this medium over time.

Another day at the Email Summit and another great certification course led by the dynamic Dr. Flint McGlaughlin. Today was the Email Messaging Optimization Professional Certification and as if I didn’t have enough to do as a result of what we covered in yesterday’s course, I now have more insight into how to optimize the ‘email capture to landing page conversion’ process. (more…)