The Whitelist

Team ClickMail attended a number of today’s MarketingSherpa’s Em@il Summit sessions, but please don’t ask me which ones they were: brain burn has set in.  All I know is that we’re absorbing a ton of information and have learned a lot. We look forward to sharing our insights over this medium over time.

Image blocking within the Preview Pane can be so frustrating, it should probably be called the Preview Pain.  But that pain reminds us that that there’s something important going on up there.

That Pane/Pain is a precious piece of on-screen real estate that needs a lot of attention paid to it.  After all, after the From address and the subject line, the Preview Pane is the third most important element you have to get people to open your emails.

And if your emails don’t get opened, you won’t have any conversions, so what’s the point of having a great deliverability rate if your emails don’t make money? 

The Preview Pane is limited in size, it might be horizontal or vertical, it appears differently in different email clients, it might or might not allow images…and you have to pay attention to it. Period.

For more on this topic, download our latest whitepaper on driving ROI after you get into the inbox.